Not an agency. Not an organisation on paper. Just a group of people who grew up with the Himalayas, saw what was happening to them, and decided to do something about it.
ItsHimalayas started in 2018 not with a mission statement but with a plastic bag picked up off a trail near Dharchula. We were a small group of people — local guides, photographers, trekkers — who had fallen in love with these mountains and couldn't bear to watch them being quietly destroyed.
We started sharing what we saw on Instagram — the beauty and the degradation, the sacred and the neglected. People responded. Slowly, what began as a social media page became a community of people who wanted to act, not just witness.
Since then we have planted thousands of trees, cleaned hundreds of kilometres of trails, supported dozens of local families, and taken hundreds of responsible travellers to experience the Himalayas in a way that gives back more than it takes.
We are still not an organisation by paperwork. We remain a movement by conviction — held together by love for the mountains and a belief that small, consistent actions can change what the Himalayas face.
Six years in, these haven't changed.
Every decision we make — in our conservation work and in our travel — is filtered through one question: is this good for the mountains? If not, we don't do it.
Conservation that leaves out local people is not conservation — it's management. We believe the Pahadi communities of Uttarakhand and Himachal are the most important stakeholders in the future of the Himalayas.
We are not interested in cleanup drives that make for good Instagram posts and leave conditions unchanged. We measure our success in what's different on the ground next season.
The Himalayas are in crisis — from climate change, from unregulated tourism, from plastic, from development. We don't soften this. Honest conversations are the starting point of real change.
Our travel wing exists to fund our conservation work and to demonstrate that tourism can be done right. Small groups, zero plastic, local guides, trails left better than we found them — always.
At the core of everything is love — for the peaks, the rivers, the forests, the people, the snow, the silence. That love is what gets us back on the trails every season, regardless of how hard the work is.
ItsHimalayas is not run by a fixed team in an office. It is sustained by a growing community of guides, trekkers, photographers, farmers, students, teachers, and travellers — all connected by care for the Himalayan region.
Our core group is based in Dharchula, Pithoragarh and Almora in Uttarakhand, with collaborators across Himachal Pradesh. We are mountain people doing mountain work — and we welcome anyone else who wants to be part of that.
Whether you want to plant trees, clean a trail, travel responsibly, or simply stay informed about what's happening in the mountains — reach out. There is always a place for you in this work.